Air New Zealand’s clever tie-up with The Hobbit films continues with a new video to coincide with The Hobbit: The Desolation of Smaug. The second film in the Hobbit Trilogy will premiere in Los Angeles on December 2.
A key part of the airline’s campaign – Middle-earth is closer than you think – is a competition to give three Hobbit film fans from around the world the once-in-a-lifetime opportunity to attend the world premiere – with a friend. A fourth lucky entrant will win a Middle-earth experience for two in New Zealand.
Before entering, fans will need to watch the airline’s new video. The video Just Another Day in Middle-earth stars Air New Zealand flight attendants, pilots, aircraft engineers, an aircraft marshall, baggage handlers and airport staff as themselves, with a fun film-inspired twist, and more than 120 extras.
The video also features Kiwi Dean O’Gorman, who plays dwarf Fili, and the voice of Sylvester McCoy, The Hobbit Trilogy’s Radagast the Brown.
Check out Air New Zealand’s Hobbit-themed safety video:
