UK holidaymakers have been revealed as a band of happy campers, choosing the simple pleasures of pitching up a tent under the night sky over the convenience offered by an all-inclusive holiday. (Featured image by cruiznbye)
The findings of a study commissioned by Carhiremarket revealed that camping holidays have been a major hit with Brits since the swinging 60s, and continue to be a popular choice for family getaways today.
The research also highlighted that children of the ‘90s were more likely to have spent their overseas holiday camping or caravanning, experiencing the joys of cooking marshmallows on an open fire or snuggling down for the night in a cosy sleeping bag.
Across the years, luxury hotels have ranked lowest in terms of the most preferred types of holiday accommodation, though this type of accommodation peaked in popularity in the ‘80s and ‘90s.
The research also revealed that a day spent lazing on the beach was the top holiday activity of choice for the majority (83 per cent) of the 2,000 travellers surveyed.
In general, the younger generation were the most likely to enjoy an active holiday, with almost half of children going on holiday in the 1990s and 2000s taking part in hiking or walking activities.
In contrast, more than half of children going on holiday before the 1970s were kept occupied on holiday by playing a board game with their families.
One in ten over 65-year-olds weren’t taken on holiday when they were younger, with this standing at 4 per cent for the younger generation.
“Over the years it seems that Brits have shown a consistent appeal for self-catering holidays,” said Andrew Shorrock, Product Marketing Manager at Carhiremarket.com.
“But we’ve seen a steady incline with each generation in moving these holidays to destinations abroad.”
He added: “Now, more than ever, the continent is more accessible, and with a hire car, families can simply throw a tent in the back and head over to Europe for a quick, hassle-free getaway with the kids.”
