Air New Zealand’s clever tie-up with The Hobbit films continues with a new video to coincide with The Hobbit: The Desolation of Smaug. The second film in the Hobbit Trilogy will premiere in Los Angeles on December 2.
A key part of the airline’s campaign – Middle-earth is closer than you think – is a competition to give three Hobbit film fans from around the world the once-in-a-lifetime opportunity to attend the world premiere – with a friend. A fourth lucky entrant will win a Middle-earth experience for two in New Zealand.
Before entering, fans will need to watch the airline’s new video. The video Just Another Day in Middle-earth stars Air New Zealand flight attendants, pilots, aircraft engineers, an aircraft marshall, baggage handlers and airport staff as themselves, with a fun film-inspired twist, and more than 120 extras.
The video also features Kiwi Dean O’Gorman, who plays dwarf Fili, and the voice of Sylvester McCoy, The Hobbit Trilogy’s Radagast the Brown.
